DMX Dublin

The DMX is Irelands leading digital marketing conference, I was fortunate to attend which took place this month in the Aviva Stadium. The event was jam packed with sessions split up into four themes; Acquisition, Conversion, Engagement and SMEs.

There were some fantastic speakers lined up and as with any conference laid out in this format I couldn't attend every session that I wanted to, twitter didn't help with the session envy either! I spent most of my time in the Engagement room as at the moment that is my focus in work. 

The highlight of the day in my opinion actually came at the very start when Tessa Barrera (on twitter here) spoke to us about her involvement in the Red Bull Stratos event (if you don't know what this is then you must have been living under a rock but here it is for you) How she envisions social media was refreshing and really made me stop and think about how I see it. Apparently it was also her very first time speaking! Honestly she seemed like a pro! My main takeaway from Tessa was this quote "Social media is every day" to me it sums up that social isn't just a fad or a channel but it is now ingrained in our every day lives.

Other main takeaways from the day were:

• People are asking for what they want but brands are not listening or not answering when their product fits
• Mobile cannot be taken for granted or forgotten, it's all well and good to have a mobile responsive design at first but be sure to come back and create your site around the mobile experience - not everything works as well on mobile as it does on a desktop
• When creating videos focus on the emotion of the content not the creative
• Start thinking of social as a means of delivering your business outcomes
• Segment, segment, segment - when it comes to keywords don't view them as a one size fits all, segment the words that relate to your products/services/content

These were what I took back to the office from the DMX, overall it was a fantastic event. I would have preferred more sessions with a B2B focus but then that is because that's the market I'm in.

If you weren't at it but fancy having a look check out the twitter stream for some nuggets #DMXDublin

If anyone was at let me know your thoughts and what was your highlight!

Thanks for reading, Claire